p1

 P1 A TO E

 A )The product is game of thrones and they also have westworld

 B )and the company is HBO

according to this website   http://www.adweek.com/tv-video/hbos-5-keys-to-success-from-not-worrying-about-netflix-to-betting-big-on-ott/ hbo have 2 main keys things for success

 C )The first being Remember where you came from. - and this is referring to when hbo 45 years ago said they wanted to have hollywood films in homes and this is what they do to this day.

 C )the second was always be looking for new revenu streams - suggesting that they are all ways looking for new ways to make money have that through new audiences.

 D )at this moment in time HBO is one of the most successful cable companies out there at this moment in time in comparison to the other american premium cable companies for example showtime.


 E ) HBO'S main two competitors are Stars and Showtime and it is believed that with enough growth though premium shows that are hits like game of thrones they will eventually be as good as time warners

screen shot taken from https://www.theofficialboard.com/org-chart/hbo




The reviews.

in the Game of Thrones reviews they often give it a 5 star rating followed by an overview of the series almost like a  blurb to a blog. These fantastic reviews are key to the successes to hbo as a company ans in order for them to get more money to improve more people have to pay for premium cable in the game of thrones reviews they of tens to mention the fact that they love the fantasy aspect of the series.

another big hbo television programe is the wire and has been described by the guardian as the best television drama ever created

and when they are receiving fantastic reviews like this it is hard not to grow into a world wide premium cable service of the highest quality

in comparison to other companies hbo is very successful according to the new York times generating in total 340 million more than there main competitor showtime who make 660 million dollars annually and hbo make around 1 billion dollars annually. and in 2001 they where voted for 104 emmies and won 19 and it broadcasts to 151 countries around the world

there main target audience is middled aged men and women as there series are normally a little to gore for the younger aged teenagers but they are just right for those young adults and the middle aged people and thats why it is so popular.

the companies main money maker is there two best series the wire and game of thrones and these series are watched by millions of people all over the world and the wire the same and these two series make over half of the money that hbo make annually. by hiring good actors and getting a fantastic production team they can produce these fantastic hit series that make so much money


game of thrones is mainly made through use of cgi and so is the wire and green screening these are there two biggest uses in post porduction to make these two hit series what they are today

george rr martin created game of thrones






Netflix

ownership - Founded by reed hasting in 1997 and marc rudolph originally there where a dvd renting place however they changed into a online streaming film company that now provide the latest films for a monthly subscriptions

operating model - Netflix is a streaming content provider who makes money through subscriptions and it tempts people with free trials to use there servers

products -  Netflix provides videos to people all over the world and they have a different server depending on where in the world you live there produces are Netflix original films recent films Netflix original series and Netflix original films and regular films because of this Netflix receive a lot of money from everyone a month 16 pounds to watch there series and they are to the highest standard

market position- Netflix gives you the choice to asseceorize there home screen to your liking you can change to colour of your homepage change your username select films that you would like to watch you can download

the main competitors are -
-sky
-talk talk tv- now tv
-apple v

according to this website 13 reasons why was the most watched series on entflix and it doesn't surprise me at all http://www.nme.com/news/tv/the-most-viewed-netflix-original-shows-have-been-revealed-2127886





My product is kingsman 2

and the company that made it is marv films.

These are some of the very successful films that marv films have made each racking a very large following. Making the company very successful

This statement shows how popular the film was as it started to profit one week into the release so it cost around 100 million to make and they made that and more in just one week of it coming out

and this shows just how much these very popular films make in just the box office alone

The three main competators of marv films are

time warner studios

sony productions

and the walt disney company

Matthew vaughn owns the company marv films 

according to wikipedia he was born  in London and started his directing carrer in 2004

Kick ass review

Kingsman and the golden circle review

Kingsman the secret service reviews




























All these reviews suggest that all of the films where fantastic and they are all worth watching and this would be why hey are such hits in the box officed


the film it made 300 million us dollars

and the film kingsman 2 made 400 million dollars

The mai  audience for marvfilms is middle aged men and young adults as all of the films they create have genres aimed for those age groups

the company makes money by producing high quality films for a low cost and maximum profit



https://hiddenremote.com/2017/09/25/box-office-the-kingsman-stand-up-to-pennywise/
https://www.google.co.uk/search?q=Kikass+reviews&oq=Kikass+reviews&aqs=chrome..69i57j0l5.2583j0j4&sourceid=chrome&ie=UTF-8
https://www.google.co.uk/search?ei=UXZcWquhC4megAaMrbCYDQ&q=kingsman+the+secret+service+review&oq=kingsman+t+review&gs_l=psy-ab.3.0.0i7i30k1l10.5690.11225.0.12241.9.6.3.0.0.0.149.485.5j1.6.0....0...1c.1.64.psy-ab..0.8.431...0i67k1j0i8i7i30k1j0i8i13i30k1.0.PZ7LLSa-T-8
https://www.google.co.uk/search?q=Kingsman+2+reviews&oq=Kingsman+2+reviews&aqs=chrome..69i57j0l2.2379j0j4&sourceid=chrome&ie=UTF-8


https://www.hierarchystructure.com/film-jobs-hierarchy/

https://www.the-numbers.com/movies/production-company/Marv-Films

1what is the name of a company that owns another company

1a parent company

2what do you call a media institution that is owned by another company

2daughter company

3 a conglermate is defined as a company that

A conglomerate is the combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, usually involving a parentcompany and many subsidiaries. Often, a conglomerate is a multi-industrycompany. Conglomerates are often large and multinational.

a vertically integrated company is involved in which of these progress 

Vertical integration is often closely associated to vertical expansion which, in economics, is the growth of a business enterprise through the acquisition of companies that produce the intermediate goods 

what is it called when a company buy the rights  to another companys brand  and business model

what is it called when a company gives something at no cost so as to future payments

freemium

what do you call a business buit on contacts for repeat purchases of a product or a service- subscription

what is it called when one company gives another permission to use its intelectual property

lisencing

cross media ownership is when

Media cross-ownership is the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, film, radio, newspaper, magazine, book publishing, music, video games, and various online entities.

The interaction of two or more companies to create a positive promotional effect is called

promotional merchandise

CASE STUDY SUMARY 

Marv Films is a independant production company who produce films

(A) - OWNERSHIP

Marv Films is an independent   film producing home made films  owned by Mathew Vaughn

(B) OPERATING MODEL

Marv films creates money by adapting  old ideas and creating them fresh for example kingsman the comic into kingsman the secret service film  this works because they  know it will work in a different media. For example kick ass was created from a comic and so was kingsman

(C) PRODUCTS

marv films produces films to a very high standard  examples are kingsman 2 and kick ass two 

there products are normally action comedy and alot of them are based of something and have been remade to work inside of a differant media  so kick ass was based on a comic and was turned into another media of film 

genre of the films are normally action comedy 

Kick ass

Kick ass two 

kingsman the secret service

Kingsman and the golden circle 

(D) MARKET POSITION

Marv films produce mid tier quality films that are good in the box office but they are not great for example 

Kick ass 96.2 million usd compared to iron man 2 629.3 million dollars and both of tjhese films were created in 2010

however kingsman made 40 million compared to skyfall that made 1.1 billion dollars

(E) COMPETITORS

Warner brothers is the main competitor as they produce the same  genre films and they have a bigger budget and they have a bigger production team 

another competitor is 21st century fox as they produce very similar films at a vey similar budget

Both these companies are very big companies who produce similar films with a much higher production cost and a much bigger following.

warp films are a very similar uk based compny who produce action comedy like submarine with a low cost budget