p3

Target Audience pen Portrait .

a) gender - male

b) age - 18

c) lifestyle  - goes out with friends and he likes to laugh however he can be very serious sometimes

Favourite game - fortnite

On the weekend he likes to go out with his friends and play fortnite with his friends

he goes on holiday with the lads to ibiza however he likes to skiing with the family

in his pocket he has a condom chewing gum and earphones

he worries about staying popular and keeping his friends

His favourite item of clothing is his leather jacket

he spends his money going out to clubs and buying things on his playstation

he works in retail as it is good pay and an easy job

d) spending power  - the spending power is round 20 pounds a week and this can vary depending on how many shifts he doers at he job in retail as he is receiving around 400 pounds a month and 20 percent goes to saving and 30 percent goes for rent he has got 200 pounds a month and that goes to and thats 50 pounds per week and it and minus 30 for travel to get to work you are left with 20 pounds per week to spend on the film on a cinema ticket and it costs  around 9 pounds per ticket and this is within his price range

a) gender 
b) age 
c) lifestyle 
d) spending power 



         VOD BINGERS
Gender
Does not specify

age

Your typical college student or university student so 16-22

lifestyle

They tend to watch the programs on there smaller devices however a lot of them would prefer to be sitting down and watch it on the big television.

Spending power

A lot of the spend money on subscription based services for example netlfix costs s19.99 a month which comest around 138 pounds a year



SHORT SNAPS

gender

Does not specifiy

age

16 to 18 year olds

lifestyle

people who get bored often and just watch a quick video on a hand held device

spending power

They have good spending power and because they have jobs and could spend money on products seen on advertisements


Pop social

gender- female

age 16 - 24 year olds

lifestyle

• They’re financially savvy – so althought they over-index for trying new brands, but they tend to search around for the best deal.

spending   power. as they are always looking for the best deal and the best brand there is lot of expensive brands out there. As these people have jobs the best brands normally cost around 100 pounds and if they see 2 things they like on advertisements that 200 pounds per year just for 2 products

Solo selectivesd

they prefer to watch content by themselves 

gender- n/a

age 18 - 24

lifestyle - fncacially independent  who enjoy watching the television

spending power.
These people also spend money on televison services like sky which can vary on prices but its average is 40 pounds per month and this would equate to 40 pounds a year 


Vod social

gender male

age 16 - 18

lifestyle- these people enjoy watching content with others and only watch it with others even if it means they dont watch it alone 

spending power. These people spend money on bigger television so for a 45 inch television costs around 300 pounds. and this would mean 300 pounds per year 







the gender of the people that asnwerd my survey where 70percent male 10 percent female and 20 percent prefer not to say

80 percent of the people who answerd my survey are employed and 20 percent are unemplpoyerd

90 percent of the people who answerd my film enjoy watching films

lifestyle

most people who answerd my survey are 16 to 18 enjoy watching films by themselves